SAJIDA Foundation, in partnership with MetLife Foundation and BFA (Bankable Frontiers Associates) has been implementing the OPTIX project in Bangladesh for the last 3 years. OPTIX stands for Optimizing Performance through Improved Cross (X)-Sell, and is a forward-thinking project to bring technology driven solutions to build better portfolios of our products for our microcredit borrowers.
SAJIDA’s US-based partner in this project, BFA, recently visited Bangladesh with a video team to interview the borrowers under this program who are benefitting from our digital microfinance services implemented through OPTIX.
The BFA team visited our branches accompanied by a team from SAJIDA and met with SAJIDA’s borrowers who all had interesting stories to share about their perseverance, growth, and success as female entrepreneurs in Bangladesh.
SAJIDA Foundation is one of the first Microfinance Institutions in Bangladesh to offer digital microfinance services through the OPTIX project.